Claims

understanding food packaging claims
Claims, Product Evaluations

Food Claims 101

Claims: those snippets of information that try to compel us to purchase a product.  They are everywhere, from product advertising to packaging. What is a claim? A claim is an advertising statement that is designed to elicit a product purchase. And while claims are marketing statements, US Federal Law states that these claims must be “truthful, […]

Claims, Product Evaluations

Claims Case Study: Cheerios

To better understand food claims, it is important to practice reading them.  Therefore, we will periodically evaluate claims on a popular food items. Claims with a red apple “” are claims that we believe are informative and provide useful information. Claims with a half red apple “” are claims that we […]