Product Evaluations

Product Evaluations, Snacks

Choosing Healthier Granola Bars

There are days when I think my two year old would happily live on granola bars.  He calls them “cookie bars,” and most granola bars are just that… cookies, because they are filled with added sugar.  Some of the top selling granola bars contain more than 30% sugar!  However, granola bars […]

Finding the perfect tonic
Drinks, Product Evaluations

Finding the Perfect Tonic

I don’t know about you but there are times when I really enjoy a nice drink at the end of the day, and my current favorite is a gin and tonic. So, last summer I decided to try to make the “perfect” gin and tonic. My plan was simple: try multiple gins […]

understanding food packaging claims
Claims, Product Evaluations

Food Claims 101

Claims: those snippets of information that try to compel us to purchase a product.  They are everywhere, from product advertising to packaging. What is a claim? A claim is an advertising statement that is designed to elicit a product purchase. And while claims are marketing statements, US Federal Law states that these claims must be “truthful, […]